Instead of billboards and posters, brands and businesses use reverse graffiti to bring attention to their products and services. Here are four benefits of implementing reverse graffiti advertising in your marketing strategy.
It is budget friendly
The most significant benefit of reverse graffiti is its inexpensive production. Billboards are often used for advertising but can be costly due to their commercial value and electricity cost.
On the contrary, reverse graffiti only requires stencils and some power washing tools. The cost of just one of these stencils is around £80. Purchasing 25 and placing them throughout the city would cost roughly the same as leasing one billboard for a month.
Reverse graffiti is easier to create and less costly compared to other out-of-home advertising forms. For a few hundred dollars, you can rent the proper equipment with a creative design that can generate sales without paying for pricey traditional media.
Reverse graffiti can be a game changer when reaching new and different audiences. Due to its different sizes, it can be placed anywhere with a dirty surface.
Want to attract foodies? Put your advertisement near a restaurant on a sidewalk. If you are trying to attract young adults, find out if you can post your advertisement near a college campus. It gives you complete control over where you want your advertisements.
Reverse graffiti is an unconventional method of street marketing that can attract a wide range of audiences who might be unaware of your brand.
Lack of Competition
Competition can become daunting if you are just starting your marketing journey. However, reverse graffiti is unique because many businesses aren’t taking advantage of it.
Yet, this doesn’t mean that it’s ineffective. In fact, reverse graffiti can captivate viewers due to its uniqueness. It doesn’t show up at every corner, but the unexpectedness makes it shareable when it does. As a result, your publicity starts to snowball.
You just need to find a place that has the right amount of public. Once you have your perfect spot, sales will automatically start to flow.
Keeps the Environment Safe.
In contrast to more conventional types of graffiti, reverse graffiti is viewed as an environmentally friendly piece of art because it is temporary, biodegradable, and does not damage or impair a surface. That’s one of the reasons guerrilla marketing companies have adopted it so quickly.
Moose, the pioneer of grime writing himself, describes this form of art as an act of refacing rather than defacing. Caring about the environment is trending – And if you can keep your brand on the positive end of the spectrum, it should be successful.
The Process of Creating Reverse Graffiti
Reverse graffiti advertising can seem challenging if you don’t have the proper game plan. Here is a quick rundown of creating a successful reverse graffiti.
All advertisements require a brainstorming phase. You have to think about how to attract people to your brand. Whether your brand logo is your selling point or your company’s name, try to create something that visually strikes people even if they are at a distance.
Another factor that contributes to creating reverse graffiti is reaching your target audience. Understanding what type of audience is more likely to purchase from you helps you set up your marketing tactics in the right place.
Once you have found your dirty spot, you need to create a design using heavy, steady stencils. When you are happy with your design, just run your pressure washer over it, and your reverse graffiti should be ready.
If you aren’t sure of your artistic skills, we suggest hiring a professional to help you through the designing process. Moreover, you can also find companies that create stencils and do all the work for you.
Reverse graffiti might be new when it comes to marketing your brand. However, it can boost your sales and attract a broader audience if done right.
Reverse graffiti is an awesome concept that combines art and marketing. Not only can it boost your brand’s awareness, but it can also reach out to untapped audiences.
Art can be anything, whether it’s an expensive painting or reverse graffiti. If your art can unfold stories that are capable of leaving an impression on the public, then you have hit the mark.
So, go ahead and sanitise a sidewalk to put your brand’s message or a creative design to showcase your logo.
If you are unsure whether reverse graffiti really has what it takes to level up your brand’s publicity, feel free to contact us at Love Creative Marketing to learn more about it.